Virgil Abloh, the Ghanaian-American Artistic Director of the Louis Vuitton menswear collection, appreciates his heritage in the F/W21 collection.
At the Tennis Club de Paris against a modernist set, “E B O N I C S” was unveiled at the Paris Fashion Week and broadcast on social media as the world continues to lock down amid the pandemic.
Abloh, who was born in the U.S. to Ghanaian immigrant parents, uses fashion as a method to modify predetermined dress code perceptions.
I normally have run-on-sentences for days, but I don’t have them today. Here, my entire being has been poured out into this film,” Abloh said of the film that accompanied the Instagram collection.” “It’s not just fashion or films that we make, it’s space to put in new stories and artworks”
As models walked the runway draped in the traditionally woven Kente cloth, the collection was a performance embodied in poetry, dance and music that saw two looks in the #LVMenFW21 pay glowing homage to his Ghanaian roots.
For what critics describe as ‘appropriation,’ Abloh, who has been under attack, used the question to address issues around the subject as well as race and representation in the fashion industry.
The display also saw the return of Ottawa Kwami, a Ghanaian model who made history two years ago as the first Ghanaian to walk for the French Maison, and the designer’s personal friend.